I had forgotten about Zerto for a while. I’ve always like their innovative edge in DR back in the day, but DR became so commodity that the whole field lost their edge a little.

Today I was refreshed on the topic at #vRetreat, a independent community blogger event organized by Patrick Redknap.

IT Ops is struggling

As I’ve recently transitioned to the customer side of IT, I look at things a little differently. Specifically, I now work in a development ecosystem that builds an eCommerce platform. Trends that are top of mind for me are DevOps, developer velocity, Cloud, and site/app performance. IT Ops is a lower priority on my list.
As you can expect, we are amidst a massive movement from on-prem to cloud services for this platform. This requires me to re-think data management strategies as consumption of cloud services is distributed across many development teams, each making the best decision for their app or technical domain.

Zerto is amidst a similar transition: from traditional VM-based protection and DR to an agnostic data management provider. As their beginnings are strongly rooted in virtualization technology, I see them struggling makes sense of the post-virtualization world with containers, cloud and kubernetes, similarly as traditional corporate IT is struggling with this as well as IT Dev is slowly taking over the world from Ops.

Zerto learns and grows in the same pace

And that makes Zerto, I think, a valuable partner for Ops teams across enterprises today: Zerto speaks their language, grows and learns at the same space, and comes from a strong product portfolio that customers love and value: they have (albeit a commodity) value and aren’t afraid to move forward.

As customers start diversifying and distributing their data placement across on-prem, cloud and SaaS, data management is becoming an issue, as using separate tools for backup, replication, DR, test/dev and other data management areas is complex and costly.

Long term journal equals long term relevance

With Zerto’s upcoming 7th major release, it is taking a step towards the brave new world of Cloud and DevOps with new features in data management, cloud and analytics called the IT Resilience Platform that builds on the continuous data protection technology.

The Elastic Journal is a longer-term version of the current journaling technology to expand Zerto’s capabilities beyond the current 30 day-limit to support the flexibility customers need in this multi-cloud world with immense workload mobility. Suddenly, other data management areas as backup, archival and other long-term purposes.

As I look at this new feature, I think they are working on the fundaments to stay relevant, as they need to move from the current VM-based (agnostic storage layer) approach to the integrated and opinionated app layer, including non-IaaS cloud services and container technologies, shifting their audience from the (already diminishing) IT Ops (the Virtualization Admin) audience to the growing IT Dev (and DevOps) audience, which includes DB admins, cloud aficionados and business people that only are about speed of releasing new software to their customers.

But is it long enough?

I believe that Zerto provides a fantastic product for legacy environments, but with the immense force public cloud is taking the DevOps world by storm, I can’t help but wonder if Zerto will be able to make the jump into the new world of IT Dev, DevOps and cloud.