I’m liveblogging from the Tuesday technical keynote. Steve Herrod is explaining the VMware product portfolio. He’s concentrating on data and applications instead of devices, VM’s and other technical stuff on the back-end. With the slogan ‘simplify, manage, connect’, he’s now focssing on the second phase in VMware’s strategy: desktop. He breaks it down into services; desktop, app, data services with a unified service broker to connect users from any device.

With the help of View, desktops are broken down and simplified. With ThinApp, the apps are extracted and published. With ThinApp Factory, the process of extracting apps from Windows is automated, so publishing the apps in a catalog is hugely simplified. ThinApp Factory and Horizon are integrated for a full blown user experience.

Project Octopus is a Dropbox-like data service. It’s an enterprise oriented cloud file sharing service with features like policies, public/private cloud integration and more.

There’s a demo showing about the user’s perspective of using View, ThinApp, Horizon and Octopus. It’s showing a user’s first experience, including the Mobile Virtualization Platform. It’s ver cool that MVP is included in the keynote for the first time, it’s been lingering for years… The ‘work’ phone VM is called ‘the magical phone’. That’s just how many users might experience this MVP feature..

With the help of Horizon Mobile, the apps that were installed on the desktop are pushed to the mobile work phone. With partnerships with both LG and Samsung, the MVP will really take off in the upcoming months. I cannot wait to get my hands on this!

Now Octopus is showcased on the iPad. For the first time, VMware AppBlast is showed to the public. How sweet! Very subtle, VMware is showing AutoCad from within a View desktop.

Now shifting to the back-end infrastructure supporting all of this awesomeness, with a little siderack to the vSphere Cient for the iPad, now with vMotion support. Literally just swipe a VM to the destination host :)

After highlighting a couple of ‘firsts’ accomplished by vSphere 5′ Steve is talking about accessible innovation with VMware Go, the vSphere Storage Appliance. Bruce is doing a demo on these two products. First, a Windows host is provisioned with ESXi with the help of VMware Go. Both products are targeted towards the smaller shops. For the larger shops, there’s AutoDeploy to provision a group of hosts with ESXi in a repeatable, compliant manner.

Now shifting to some of the features of vSphere: storage pooling, VM placing on storage pools and tiers, storage DRS, storage and networking I/O Control. Next up of IP Adress Management, and specifically the problem with IP-addresses: besides being a unique identifier, it’s bound to a location. With VXLAN, VM IP-addresses can roam amongst different physical locations. Basically, it’s MAC over IP over UDP. With VXLAN, one of the biggest challenges with Site Recovery Manager has been resolved. How cool!

Last subject for this technical sessions is management, subdivided in three sections: monitor, correlate, remediate. In a sneak peak, VMware is disclosing it’s strategy on their manaement solutions. With vServices, applications inside VM’s are discovered automatically ang agentless and shown in the vSphere client. Also, dependencies between apps and VM’s are disovered and monitored.